Why Clients LOVE Retargeting
I have to confess, the most immediately gratifying thing about setting up a retargeting campaign for your clients is that they freaking LOVE it!
They can’t imagine how you took the budget they allotted and purchased ads on the Huffington Post, Wall Street Journal, CNN, etc…
Your clients will be thrilled, because they see their ads on all kinds of high-traffic sites and so do their competitors. This does something that used to take years to do; it builds brand credibility.
And with retargeting the credibility gets established almost instantly.
I’ve touched on this a couple of times already, but another one of the most attractive things about retargeting is the price. Not only is it way, way cheaper that buying banner ads on mainstream sites, but it’s also 1,000% more effective.
That’s because, once again, you know the people you’re retargeting have visited your website, or your social media profile or whatever.
To top it all off, most retargeting services allow you to set automated budget controls. For example, if you allotted $200 toward a retargeting campaign, your ads would simply stop displaying once you’d hit $200 worth of impressions.
Last but not least, and this is the real BIGGIE, retargeting is proven to increase conversion rates of all of your advertising efforts across the board.
It makes perfect sense when you think about it: These users are highly qualified because they already know who your clients are… they’ve been to your client’s website.
Retargeting simply reminds them of a product they viewed, but for some reason didn’t decide to purchase yet.
So the next time they see one of your ads, whether it’s a retargeted banner ad or a billboard on the side of the road, all messages are going to resonate.
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