Julian Farley : Spread Love

6 MORE Killer Quotes for Inspirational Leadership

What inspires you?

Groundbreaking business ventures begin when creative people have moments of clarity and vision, when they execute a business plan with the confidence and intelligence that come from experience.

The entire process requires staying inspired.

I’m writing this series called “Killer Quotes for Inspirational Leadership” to help you find your inspiration. I can’t help with your vision or give you experience, but these quotes can motivate you and remind you what your goals are.

So read on. Hopefully one of these quotes will bring you inspiration!

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“Success isn’t permanent and failure isn’t fatal; it’s the courage to continue that counts.”–Mike Ditka

Ditka coached the Chicago Bears and the New Orleans Saints, and he knows about leadership. He knows that stumbling blocks and obstacles are going to happen. But if you’re able to learn from them and overcome them, you’ll find opportunities for growth.

A leader moves past his or her mistakes and failures. A leader finds a way to keep going.

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”–Steve Jobs

When he gave the Stanford Commencement Address in 2005, Jobs reminded the audience that planning our lives will only take us so far. Unpredictability and failure are inevitable, but the lessons they bring us can equip us with the tools we need to succeed in the future. Don’t get stuck on your plan for your life.

Let the dots connect so you can find your destiny.

“Control your own destiny or someone else will.”—Jack Welch

When Jack Welch became the youngest CEO in GE’s history, his leadership style quickly became legendary. This famous quote of his is about how taking control of your vision means making tough decisions.

Figure out what steps you have to take to reach your end goal. Find success on your own terms … If your goals and milestones are being set by your boss at work, by your family, or by anyone other than YOU, then you don’t have control of your vision. True, you have responsibilities to your employer or to your family, but your definition of success is yours and yours alone. Go find it.

“Perfection is not attainable, but if we chase perfection we can catch excellence.”—Vince Lombardi

The head coach of the Green Bay Packers told his team “I am not remotely interested in just being good.” Do we run the risk of setting ourselves up for failure when we set an unattainable goal (perfection)?

No, of course not. There are varying degrees of success. And only when we aim for the highest peak will we find out how far we can truly climb.

“Too many of us are not living our dreams because we are living our fears.”—Les Brown

Motivational speaker Les Brown knows that it doesn’t take a therapist to prove that an emotional block can stand in the way of a better life.

Whether this obstacle is relationship problems, childhood trauma, or grief, it’s important to address it in a healthy manner. It all comes down to overcoming one’s fears.

What are you afraid of? Often fear is based in the unknown, the “worst case scenario,” and when you apply logic you start to see that your fears are exaggerated or maybe completely unfounded.

“Stay calm and carry on” is a popular slogan for a reason! Don’t let “what if” scenarios paralyze you with fear. Be rational, be calm, and start living your dreams.

I hope these quotes give you some inspiration today. Watch for the next installment in the next few weeks, and be sure to give me some feedback if you know of some inspirational leadership quotations that have helped you.

POSTED: 06.13.2015

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Social Prosperity: The Scorecard Might Surprise You

Economic growth is important to improving lives. But economic prosperity alone isn’t enough. The other side of the coin is social prosperity.

But what, exactly, is “social prosperity”?

The work we do builds our economy, but our lives build our society. And it’s the quality of our lives that determines the quality of our society.

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In a socially prosperous society, the basic human needs of all citizens are met. Individual citizens have the power to make changes to improve their quality of life. The environment is protected through business/government partnerships.

Measuring a country’s social progress independently of gross domestic product gives us a lot of insight.  The Social Progress Index released earlier this year does just that.

The report (produced by the nonprofit Social Progress Imperative) looked at 133 countries, measuring these three groups of social indicators:

Basic human needs: These include nutrition, medical care, access to water, and sanitation and shelter.

Foundations of well-being: Access to basic knowledge, access to information and communications, and ecosystem sustainability.

Opportunity: personal freedom, access to advanced education, personal rights, and tolerance and inclusion.

What did we learn from the 2015 SPI?

Social prosperity is directly related to economic prosperity—we knew that. So wealthier countries tend to enjoy more social prosperity than poorer countries.

But the SPI actually showed that GDP and social progress aren’t always so closely correlated. Costa Rica rated higher than Italy, for example, even though the South American nation has barely one-third of Italy’s per-capita GDP.

Some countries seem to be better at leveraging their wealth into social progress even if they don’t have a lot of wealth to begin with. For example, Rwanda made gender equality, education and healthcare for children top priorities, and it earned them a high score compared to many companies with similar wealth.

Let’s look at how some other countries did in the ranking:

India and China: Many emerging economies have not seen growth in social prosperity mirror their economic growth. Fast-growing, emerging economies often lag in social factors because their new wealth has not yet translated into better social conditions.

Norway, Switzerland and Sweden have the highest rankings overall, with New Zealand, Canada, Finland,
Demark, Australia, Iceland and The Netherlands rounding out the top ten.

New Zealand has the 25th-ranked GDP in the world. Per capita, that’s half of Norway’s, making their higher rank on social progress quite impressive.

United Arab Emirates was rated as the country that treats its women with the most respect. This result seemed to surprise a lot of people, but anecdotal evidence confirms it: Women are rarely harassed in the UAE because the culture simply doesn’t tolerate it.

Costa Rica (12) ranked higher than South Africa (39), even though they have a similar GDP.

United States ranks 16 overall. Problems in the US that were cited include lack of access to health care, education, information and safety.

Ireland has a GDP per capita rank of 5, yet is ranked 15th out of 132 on the SPI, which again shows the disparity between economic prosperity and social prosperity.

France and Italy: Both “Old Europe” countries scored relatively weak on access to higher education. Government corruption hindered Italy’s score; discrimination against minorities is a problem for France.

What are some of the issues holding back nations where social prosperity is rated low?

We tend to see political instability as a factor, as well as slower economic growth and environmental disregard.

Although GDP and economic statistics will continue to be important in measuring a country’s success, the SPI is being adopted as a tool for citizens to hold their leaders accountable. Even corporations and municipalities are starting to use it to do their long-term planning.

What’s my take?

I think measuring finance and output will always be important, but measuring social progress shows us what it’s all about—how a society uses the resources they have to improve people’s lives, and how government leaders value the happiness and health of their citizens.

POSTED: 06.01.2015

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Deepak Chopra’s 7 Spiritual Laws of Success

“Success in life could be defined as the continued expansion of happiness and the progressive realization of worthy goals. Success is the ability to fulfill your desires with effortless ease.”

– Deepak Chopra

Have you found success in life?

Success is so much more than just material wealth. We are spiritual beings, and wealth is simply one dimension of success. Fulfilling relationships, freedom from fear, and the joy of self-discipline—these are important indications of our success that often get overlooked in the rush to earn a dollar.

Deepak Chopra wrote one of my favorite books of all time, and it’s about bringing all these additional dimensions of success into our lives. When friends and colleagues tell me they feel like their life has no balance, I recommend this book. When someone seems like they are struggling to get ahead, when their ambition is there but they’re working long, exhausting hours and getting nowhere, I give them this book.

I’m writing this blog post to give a very brief introduction in case you haven’t heard of it.

Published in 1994, The Seven Spiritual Laws of Success covers seven simple principles you can apply to your personal life to find success. It’s in the “mysticism” or “spirituality” section of your local bookstore, but trust me on this one … it’s not New-age, feel-good stuff. In fact, the subtitle is A Practical Guide to the Fulfillment of Your Dreams.

(I’m a BIG fan of practical …)

What really made an impact on me was the “universal meditation” section, in which Chopra asks the reader to focus on a specific spiritual law each day. This practice helped me to be more centered and aware of synchronicities. This practice requires an open mind, but it rewards the reader with inner calm and serenity and a powerful sense of presence.

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Since there are seven principles, you should focus on a different law each day of the week. Each morning, read the law for that day (written on an index card), then go over the applications suggested (I had them written on the backs of the cards). The seven spiritual laws are easy to understand and apply to your life. Chopra suggests meditating on each one, then keeping it in your thoughts as you go through your daily routine.

Hopefully these laws will resonate with you as much as they have with me.

Sunday: The Law of Pure Potentiality

Chopra suggests that when you define yourself by physical things (other people, situations, titles, possessions, accomplishments), you are engaging in a state of object-referral. These external objects are always changing, so your identity will be unstable as long as it is tied to them. You might feel good when your business is booming or your spouse is happy with you. But you will feel powerless and insecure when business is bad and your relationship is on the rocks.

A self-referral state, on the other hand, gives you an internal sense of joy regardless of what is happening around you because you aren’t identified with transient objects or events. Fear drops away and there is no need to struggle for approval or external power.

Pure Potentiality and a self-referral state begin with you making a commitment to practice silence. Set aside a certain amount of time to simply BE. Sit alone in silent meditation each day for approximately 30 minutes in the morning and 30 minutes in the evening.

Monday: The Law of Giving & Receiving

On this day, contribute something, however small, to every encounter in your life. Don’t take the gifts you receive for granted! Whether it’s the sound of birds, your paycheck, or a compliment from a stranger … Recognize and appreciate it.

Also remember to give these gifts back into the world. You keep wealth and abundance circulating in your life by giving that which you seek.

Tuesday: The Law of Karma (or Cause and Effect)

On this day, before you make any action, ask yourself: Will it bring happiness to yourself and those around you?  Choices you make today have consequences. Or, to put it another way,“You reap what you sow.”

Wednesday: The Law of Least Effort

Have you heard the phrase “Do less, accomplish more”? Is this really a reasonable expectation?

This law isn’t about being lazy. It’s about accepting the way things are while also taking responsibility. You have the ability to respond creatively to a situation as it is now, so you are truly in a position of responsibility.

Another takeaway with this law is to relinquish the need to defend your point of view. Don’t be defensive. Justifying yourself and your actions in the eyes of others is an enormous waste of energy. This also means not blaming anyone or anything for your situation (and this includes yourself).

Thursday: The Law of Intention and Desire

Chopra makes a pretty convincing argument that the desire for something always … always … comes with a way to make it a reality. How do you apply the Law of Intention and Desire? Make a list of your desires and remind yourself to practice present-moment awareness in all actions. Intention combined with detachment leads to life-centered, present-moment awareness.

Friday: The Law of Detachment

The Seven Spiritual Laws tells the reader about something called the wisdom of uncertainty…And I quote: “In the wisdom of uncertainty lies the freedom from our past, from the known, which is the prison of past conditioning.”

Seek your higher self through spiritual practice. Ask yourself how you are best suited to serve humanity using your unique talents. Then put the answers into practice.

Saturday: The Law of Dharma or Purpose in Life

Although it’s sometimes hard to remember, the solutions to your problems are contained in the Universe. You have to develop sensitivity to this greater intelligence and allow it to work through you.

In nature, creation is effortless. An acorn doesn’t struggle to become a tree―it does so with grace and ease. There are countless stars in the universe spinning in harmony while billions of cells in every organism fulfill their purpose without having to fight to do it.

POSTED: 05.27.2015

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9 Simple Steps to Hard-Earned Success

If success was easy, would it be worth it?

If everyone could achieve at a high level, would high levels of achievement be special?

How do you measure success, anyway? In dollars? Unless you win the lottery, you are not going to get rich quick.

Will you consider yourself successful when you no longer have a “boss”? Anyone who has started a successful business can tell you that being their own boss is the hardest job there is.

Success takes a lot of action on your part. You’ve got a mountain to climb, and every step is going to be hard as hell. And you’re going to have to enjoy the climb or you’ll convince yourself that it isn’t worth the trouble before you get there.

Business strategist and author Dan Waldschmidt has a great article in Forbes called “19 Hard Things You Need To Do To Be Successful,” and here’s the money quote:

“You have to do the hard things. The things that no one else is doing. The things that scare you. The things that make you wonder how much longer you can hold on.”

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That got me thinking. All of these secrets come down to one commandment, don’t they? Here it is: Cultivate discipline.

Get over yourself. Break free of your limitations, whatever they might be. I used to work with someone who was afraid of the phone. She was a very friendly, outgoing person, but she hated to make and receive calls at work. What helped her overcome this fear? Having to call clients multiple times a day.

She got used to it, and she got over her irrational fear.

Don’t like waking up early? Set your alarm for 30 minutes earlier than you have to, even on your days off. This might sound like self-punishment to you, and in a sense it is. But you’re really only “punishing” the part of you that is holding you back. Before long you’ll be one of those people who swear by waking up early. It really is the most productive time of day.

Here’s a secret about the hard stuff: It’s easy to avoid. Just avoid the things you’re afraid of, right?

Follow the crowd and you won’t draw any heat.

But ordinary people become great when they accomplish what others didn’t even attempt. Somebody else may be smarter, richer or otherwise in a better position than you. But if you do the hard things that they don’t have the courage to try, you will be the one who succeeds.

I was going to call this blog “Simple Secrets to Hard-Earned Success,” but these aren’t really secrets at all. They are truths that are out there for everyone to see. The trouble is everyone forgets them. Losing sight of the truths you know is just as bad as not being informed about them. Give these strategies a try and see why it’s important to remember them.

1. Keep learning. Education never ends. Read as much as you possibly can. Don’t have time?

Tough. Make time. Try audiobooks. I use a podcast app (Podcast Addict) and a library download app (OverDrive) on my phone. Podcast Addict lets you increase playback speed without increasing the pitch. This lets me listen to audiobooks at nearly twice the speed, which sounds weird at first, but you get used to it pretty quickly. In fact, these days I can’t listen to anything at “normal” speed without thinking it drags on and on FOREVER.

2. Optimize your schedule. Where are you wasting your time? Identify the things you do just because you’ve always done them and decide if you could use that time a little more wisely. Set a time limit for each task and make sure it takes exactly as long as you decided to let it take.

Here’s an example:

Decide to spend no more than 10 minutes per day on Facebook and Twitter. At first you’ll be frustrated because you don’t feel like you’re giving yourself the time you “need” to see and respond to everything. But in just a few days you’ll find yourself skipping over the fluff, scanning for the truly important posts of friends, family and colleagues. Soon your social media priorities will be crystal-clear and you’ll be using your time wisely. And trust me, you probably won’t miss anything except a few photos of your high school buddy’s new kid.

3. Wake up early. I mentioned this already, but it bears repeating. Set a routine for every morning and every evening. Hit the ground running. This process begins the night before, with your morning tasks already planned out in list form.

4. Don’t multi-task. Multi-tasking is great if your tasks don’t require focus. But there’s a word for “tasks” that are more important than the main one—we call them “distractions.” Identify the things that need to be done well and make sure they’re getting your full attention.

5. Learn to move on. Learn to know when something is “good enough”. You can move on to your next task or you can let the current project suck you in and wear you down. I’m not saying “give up and move on.” I’m saying “know when 95% is good enough so you can go accomplish more things.”

6. Constantly revaluate your plan. Take constant inventory and edit your life’s blueprint (you do have one, right? RIGHT??) Create to-do lists and crush them. Remember that it isn’t failure to change your goals and recalibrate your target deadlines. There’s always new information coming in, and you have to update your action plan accordingly.

7. Listen. Be the best listener you know. There’s something to be learned from everyone.

8. Network. Try to meet people every day. Go to industry events and don’t always hang out with the same circle of friends. Remember: You build net worth by building a network.

9. Stay hungry. Never settle, even if things are good. They can be better, and you can make them better. In fact, you are the only one who can.

Successful people don’t rely on wishes and dreams. They depend on actionable plans built on goals and hard deadlines. I could go on and on (and I will in some upcoming blogs). But for now, remember to stay disciplined.

And don’t count on easy victories. You want to climb your mountain, but half the fun is overcoming all the smaller obstacles on the way.

Each step along the way will be hard-fought, but that will make standing on the top all the more rewarding.

POSTED: 05.02.2015

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6 Killer Quotes for Inspirational Leadership

An entrepreneur finds inspiration everywhere.

But where does this inspiration come from?

There are a ton of inspirational leadership quotes out there that can motivate you and remind you what your goals are. I have absolutely been inspired by right quotations from inspirational leaders, so today I want to share with you some of my favorites.

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Read on … This is part one of an ongoing series I’m calling “Killer Quotes for Inspirational Leadership”

“If you hear a voice within you say, ‘You cannot paint,’ then by all means paint and that voice will be silenced.” —Vincent Van Gogh

Self-confidence drives the entrepreneur. Van Gogh reminds us that overcoming self-doubt, rolling up your sleeves, and getting to work is the single best way to prove the naysayers wrong. Especially when that naysaying voice is in your own head.

“Believe you can and you’re halfway there.” —Theodore Roosevelt

Teddy Roosevelt was a model of self-confidence. The former president is a great inspiration and example in the power of believing in yourself. So take a word of encouragement from the guy who also advised we “speak softly and carry a big stick.”

“The person who never makes a mistake never tried anything new.” —Albert

I like this one because it reminds me that failure IS an option. In fact, it’s the best teacher there is. You won’t be measured by how many times you’ve failed (or by how horrible and huge those failures were).

You will be measured by how you respond to the failure, how you learn from it, and how you ensure that the same mistakes never happen again.

“I am not a product of my circumstances. I am a product of my decisions.”

The author of “The Seven Habits of Highly Effective People” delivers this great reminder that what you decide about your situation will often be what determines your situation tomorrow. Are you going to be like a leaf floating this way and that in the wind? Or are you going to hoist your sails and harness that wind to take you to your destination?

“Strive not to be a success, but rather to be of value.” —Albert Einstein

I’m quoting the famous scientist again here, because I love this quote. And telling my readers to not chase success is like telling a fat kid not to eat pie. But think about it. “Success” isn’t the goal, is it? The goal is whatever you’ve set as your mountaintop (professionally or personally), but the journey to get there has to be a selfless one that fills the needs of other people.

For me, this quote means that milestones are important, but personal value is even more important. If you think about it, the most successful business ventures succeed not because the founder wanted something. They succeed because they fill a need.

“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” —Henry Ford

Being an innovative entrepreneur sometimes mean people think you are, well … Crazy. Henry Ford was a kook. An automobile for the masses? I mean, what an insane idea, right?

Ford didn’t listen to the critics. His Model T ended up selling millions when it was released. He accomplished this by finding solutions that required persistence and enthusiasm.

They also required positivity and confidence even when the harsh winds of criticism and cynics have the whole world laughing at you.

POSTED: 04.22.2015

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Have Life Move You To Tears

John Lennon understood what life was about as a child – happiness. That’s the motivator behind everything, that’s truly what each of us wants. The stupid part is that you can have it whenever you want, and most people don’t.

This infographic is based on scientific research on how to increase your happiness:

scientific-happiness

Most of these I can attest to are fantastic for increasing happiness. The ‘plan a trip and don’t take it’ sounds like a let down to me though.

“To me there are three things everyone should do every day. Number one is laugh. Number two is think — spend some time in thought. Number three, you should have your emotions move you to tears. If you laugh, think and cry, that’s a heck of a day.”

POSTED: 04.12.2015

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Why Entrepreneur’s Can Have Trouble Relating To People

If you’re someone involved in my (or any entrepreneur’s) life you should read this article from Kevin Daum in Inc. Kevin’s entire column is always insightful and informative, but this time he hit the nail on the head. In it he explains the mindset it takes to be an entrepreneur, and how it shapes us. His article is called “Every Entrepreneur Wishes Family & Friends Would Read This”. 

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His first example is one of narcissism. This particularly hit home for me because I noticed this as soon as I started my business. Before entrepreneurism I despised narcissism and thought self-centered people were the most boring individuals in life. Just a few months into the business, after thinking every waking moment about how to make this venture work – it struck me that I was now only talking and thinking about my business. All conversations would come back to my business and what to do. I was boring, but I needed to think about it that hard all the time in order to ensure it’s success. This narcissism may never go away, but it’s absolutely critical in your first experience as an entrepreneur because you have no guarantee that you are smart, talented, ambitious, hard-working and connected enough to make it work. The fact is, even if you are all those things – there is still no guarantee.

It’s horrible but that’s what it takes to be successful. Unless you’re actually talented… but I’m not. Paul Arden said, in his book ‘whatever you think, think the opposite’ that…. “Successful people have big egos. Maybe they are successful because they have big egos.” reminds me of Kevin’s insight into this narcissism.

The problem with being talented is it doesn’t mean anything if there is no execution. In most industries that are worthwhile, you need to execute fast. Which means you need to work hard and be talented in order to really crush it. That takes a lot of brainpower and so to all the relationships that have suffered due to my entrepreneurism I’d like to say:

“Sorry, but it was worth it.”

POSTED: 04.14.2014

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Marketing Lessons from The Dark Side of Marketing

I’ve got a bit of a bone to pick.

I haven’t posted up here in a long, long time but it’s late… I’ve been working really hard on a product launch we’re having in under 10 hours, I’m tired and a little drunk.

There are too many businesses that exist who just don’t care about making money. It’s crazy. What’s crazier is these business owners, if they read that last sentence would agree. “Who doesn’t like money?”… well apparently you don’t buddy.

I get that we’re not all born salespeople. Most of us aren’t. I’m not. Facing the facts about life in a capitalist society though… even if you’re not a salesperson, or business owner – you still gotta sell. Sell yourself, sell your ideas to your boss, sell plans of action to clients… you gotta sell.

This timidness to sell seems rampant to me in the Austin tech-community today. Spurred on to change the world through technology for a wonderful cause they want to buddy up to their potential customers, cook them some dinner and tuck them in at night. That’s all well and done if you’re a non-profit… but as a wise man once told me “If it doesn’t make dollars, it doesn’t make sense.”

If your business is not as profitable as you’d like it to be, or as profitable as your fulfillment side can handle (usually not much of a problem for online businesses) then your #1 priority should be getting more sales. Your #1 priority should be getting more sales.

Again.. sounds obvious right? The problem is these business owners don’t know they’re not really focusing on sales. Do you really need a new printer/scanner? New chairs for all your employees? NO…. what you need is sales.

This post is named ‘from the Dark Side of Marketing’ not to demean the industry I grew up in. But, to juxtapose 2 faces of marketing that can (and ARE NOT AT ALL) connected.

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The Dark Side of Marketing

When most people think of ‘marketing’ they either think of beautiful magazine ads with just a few words on them… beautiful branded works of art, or they think about annoying banner ads and cluttered Facebook pages disrupting our day to squeeze money out of our pockets.

Worse is the SPAM you see online cluttering up Google search results and both physical and virtual mailboxes.

Ever wonder why there’s so much annoying email marketing? It’s because it is incredibly lucrative! Think about the cost of sending an email for a moment…

By ‘dark side of marketing’ I am talking about extremely aggressive ROI oriented marketing. For many of us this is just a way of life. Sadly, for more of us it is a necessary side function to their business.

You don’t need the correct POS system, wall art or employee benefits. What you need is sales! You need a website that connects to your bank account… then you need visitors.

The most well-known direct marketing campaigns are infomercials. Like the ShamWow kid who punches hookers in the face (allegedly?), and the other guy who snorted himself into the heavens they got exposure like a big brand… but their advertising was to directly, and immediately make money. They gave you a phone number to order, and they based how good their advertising was on how many orders they received through the phone.

What can brand marketers with a larger vision do to bridge the gap? How can they utilize direct marketing techniques without turning away prospects because of the aggressive campaigns?

First, build your brand. Not what you were expecting me to say but a brand has a huge long-term value. Build that and champion it.

Second, start selling. Aggressively. If you need more money… this is your priority. Create aggressive landing pages to sell your product or service. Then create 3 more variations. Set up a split-test in Google Analytics or Optimizely.

Thirdly, send traffic.

Fourth, look at the metrics. Which page converted the best. Are you split-testing price? Then which page has the highest NET PROFIT for every 1,000 visitors you send it?

Fifth…. create some new landers to test. Throw out the bad ones.

Sixth… do your campaigns ROI+ yet?

IF YES… BUY MORE TRAFFIC.

IF NO… split-test more. Add an upsell. Add 2 upsells. Split-test the upsells.

Get your numbers dialed. How much are you earning per click (EPC’s). How much are you paying per click (CPC)? Are your EPC’s more than your CPC’s?

Good… now buy a crap-ton of traffic.

Keep branding, stay happy and continue selling until your blue in the face. Just like hooker puncher.

POSTED: 06.28.2013

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Looking For Love In All The Right Places

Why Clients LOVE Retargeting

I have to confess, the most immediately gratifying thing about setting up a retargeting campaign for your clients is that they freaking LOVE it!

They can’t imagine how you took the budget they allotted and purchased ads on the Huffington Post, Wall Street Journal, CNN, etc…

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Your clients will be thrilled, because they see their ads on all kinds of high-traffic sites and so do their competitors. This does something that used to take years to do; it builds brand credibility.

And with retargeting the credibility gets established almost instantly.

I’ve touched on this a couple of times already, but another one of the most attractive things about retargeting is the price. Not only is it way, way cheaper that buying banner ads on mainstream sites, but it’s also 1,000% more effective.

That’s because, once again, you know the people you’re retargeting have visited your website, or your social media profile or whatever.

To top it all off, most retargeting services allow you to set automated budget controls. For example, if you allotted $200 toward a retargeting campaign, your ads would simply stop displaying once you’d hit $200 worth of impressions.

Last but not least, and this is the real BIGGIE, retargeting is proven to increase conversion rates of all of your advertising efforts across the board.

It makes perfect sense when you think about it: These users are highly qualified because they already know who your clients are… they’ve been to your client’s website.

Retargeting simply reminds them of a product they viewed, but for some reason didn’t decide to purchase yet.

So the next time they see one of your ads, whether it’s a retargeted banner ad or a billboard on the side of the road, all messages are going to resonate.

POSTED: 06.23.2012

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The strategy that’s been working like gangbusters for me now combines social media’s power to generate traffic with retargeting’s ability to get users to act.

Together, social media and retargeting are a killer combo that takes full advantage of what both tools do best. Social media gets the word out, while retargeting keeps things fresh in the user’s mind and drives traffic back to you. Three exciting benefits of this strategy are:

What is Retargeting?

Before I get ahead of myself, I should probably do a little better job explaining exactly what retargeting is and how it works. In the simplest of terms, retargeting happens when you visit a website, typically a commercial or ecommerce related one, and that site places a cookie on your web browser.

That cookie (also called a “retargeting pixel”) triggers banner ads to display when you visit various sites on the web that have sold ad space to a retargeting network. Rather than have each online advertiser purchase exclusive banner space on a website, retargeting companies buy the space on a high traffic website, then resell the space to their own clients.

It’s like a digital advertising time-share, if that helps. The ad that appears in that space is different for each visitor because it’s triggered by the cookies that are stored in that user’s browser. The ads are personalized to that users’s shopping history. Typically, an advertiser will pay for each time their ad is displayed, a.k.a. an “impression” in the marketing world.

traffic

Now, from an advertiser’s perspective, this strategy is remarkable because it gives you a second chance to make your offer. In the past, advertisers had extremely limited window of time to get your attention and make an offer — like a 30-second radio jingle or the time it takes to turn a page.

If your ad didn’t get a prospect’s attention, you blew it. With retargeting, that’s no longer the case. In fact, you can take as many at bats as you’re willing to pay for. But the true genius of retargeting is how it boosts recall, while keeping advertising costs really low.

Just in case I’m tossing around too much meaningless jargon, let me give you the super simple definition of what advertisers refer to as “recall.” It’s pretty straightforward. Recall is when a person sees your ad and actually remembers (or recalls) information about the ad.

On TV and Radio, advertisers try to achieve this through repetition, which is why you want to throw them both devices out the window sometimes!

With retargeting, you know for certain that a user knows who you are, because they’ve been to your site. Depending on how you set up your retargeting pixel, you can even be sure that they actually viewed a specific product on your site.

In that way, you’re taking all the guesswork out it. You’re not hoping that prospects will remember your website or product, you know they’ve seen it — because you’re retargeting them. Pretty cool, eh?

I think so.

POSTED: 06.22.2012

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